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1 A digital prescription for the pharma industry
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A digital prescription for the pharma industry

  • January 22, 2020
  • Posted by: Nmcuong.91
  • Category: Business plans
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Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways:

  • Growth through innovation/creativity:
    Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
  • Increased profits:
    The corporation will experience an increase in profits due to savings in operating costs as well as sales from new products, services and ventures.
  • Higher business values:
    The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly.
  • Lower staff turnover:
    This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.

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Did I learn how to set OKRs? No.
Did I find out what’s the difference between Os and KRs when you choose them? No.
Do I know how to align departments with non-trivial objectives? No.
Did I understand what to do when things go wrong? No.
Do I feel confident about doing OKRs now? No.
Am I inspired about OKRs more than I was when I started the book? No.
Did I at least heard about how to measure what matters? No.

Did I learn anything at all from this book?! Hm… I heard empty case studies where people, mostly Silicon Valley superstars, and sometimes just ex-Googlers share their fascination with OKRs. Then again, I mostly heard pitching of their latest or even old companies and achievements and how “they wouldn’t have done it without OKRs”. I guess what I’ve understood for myself is if so many people actually believe in it, I shouldn’t give up on OKRs just because of this book.

This book should have the title “OKR Cargo Cult: How to Create One”. I’m sure there’s more to the framework, just don’t try to see it in this book. It’s an endless stream of selling the 3 golden letters, without an attempt of sharing anything below the surface.

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