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Building a Digital Marketing Strategy from A to Z
- April 1, 2021
- Posted by: Nmcuong.91
- Category: Strategy & Planning
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The Creator Economy: Audience, Community, and Commerce
- February 3, 2021
- Posted by: Nmcuong.91
- Category: Content Marketing
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The Birthday Email Campaign: Using Customer Data to Deliver Engaging Experiences That Drive Loyalty
- January 30, 2021
- Posted by: Nmcuong.91
- Category: Marketing Automation
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What is Programmatic Advertising? An Overview of Display Advertising
- November 19, 2020
- Posted by: Nmcuong.91
- Category: Paid Media & SEO
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Customers, Come Back! Learn How to Use Customer Retention to Your Advantage
- October 22, 2020
- Posted by: Nmcuong.91
- Category: Data Analytics + Business Intelligence
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Some awesome Google Tag Manager resources
- October 21, 2020
- Posted by: Nmcuong.91
- Category: Data Analytics + Business Intelligence
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Why Do My Emails Go to Inbox? How to Prevent Being Listed as Spam?
- October 10, 2020
- Posted by: Nmcuong.91
- Category: Marketing Automation
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What is a Heat Map, How to Create One, Examples and Case Studies
- June 16, 2020
- Posted by: Nmcuong.91
- Categories: Data Analytics + Business Intelligence, Digital marketing
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Narrow Your Focus to Prevent Overanalysis
- June 14, 2020
- Posted by: Nmcuong.91
- Category: Franchising
What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?”
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Three Social Media Hacks for the Busy Entrepreneur
- April 25, 2020
- Posted by: Nmcuong.91
- Category: Innovation
The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.
Three Social Media Hacks for the Busy Entrepreneur
- April 25, 2020
- Posted by: Nmcuong.91
- Category: Innovation
The new wordpress theme called Consulting WP has been lauded by critics for its presentation. The theme is made by Style Mix Themes, who have been key players in the theme industry for a long time. People were excited to see what they would come up with next; their specialty has always been designing industry specific themes. This time they have focused on the consultation industry and have hit a home run.
There are many great things within the theme which are the cause of its popularity. The biggest factor is the appearance of the theme; it disrupts theme design clichés without being unprofessional. The different possible color combinations are also being appreciated by many companies. The theme continues to rise in popularity and many other companies have expressed an interest in deploying it on their new websites. The creators of the theme are happy with the response and have vowed to create further themes exploring the same concepts
- Growth through innovation/creativity:
Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees. - Increased profits:
The corporation will experience an increase in profits due to savings in operating costs as well as sales from new products, services and ventures.
- Higher business values:
The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly. - Lower staff turnover:
This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.
Did I learn how to set OKRs? No.
Did I find out what’s the difference between Os and KRs when you choose them? No.
Do I know how to align departments with non-trivial objectives? No.
Did I understand what to do when things go wrong? No.
Do I feel confident about doing OKRs now? No.
Am I inspired about OKRs more than I was when I started the book? No.
Did I at least heard about how to measure what matters? No.
Did I learn anything at all from this book?! Hm… I heard empty case studies where people, mostly Silicon Valley superstars, and sometimes just ex-Googlers share their fascination with OKRs. Then again, I mostly heard pitching of their latest or even old companies and achievements and how “they wouldn’t have done it without OKRs”. I guess what I’ve understood for myself is if so many people actually believe in it, I shouldn’t give up on OKRs just because of this book.
This book should have the title “OKR Cargo Cult: How to Create One”. I’m sure there’s more to the framework, just don’t try to see it in this book. It’s an endless stream of selling the 3 golden letters, without an attempt of sharing anything below the surface.