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Some awesome Google Tag Manager resources
- October 21, 2020
- Posted by: Nmcuong.91
- Category: Data Analytics + Business Intelligence
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Why Do My Emails Go to Inbox? How to Prevent Being Listed as Spam?
- October 10, 2020
- Posted by: Nmcuong.91
- Category: Marketing Automation
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What is a Heat Map, How to Create One, Examples and Case Studies
- June 16, 2020
- Posted by: Nmcuong.91
- Categories: Data Analytics + Business Intelligence, Digital marketing
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Why Is Google Analytics Inaccurate?
- December 16, 2019
- Posted by: Nmcuong.91
- Categories: Data Analytics + Business Intelligence, Digital marketing
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Core Web Vitals Complete Guide: Page Experience as a Ranking Factor
- August 3, 2019
- Posted by: Nmcuong.91
- Categories: Data Analytics + Business Intelligence, Paid Media & SEO
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The Problem with Positivity Bias in Executive Reporting
- June 28, 2019
- Posted by: Nmcuong.91
- Category: Data Analytics + Business Intelligence
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The Importance of Cross-Channel Media Dashboarding
- February 4, 2019
- Posted by: Nmcuong.91
- Category: Data Analytics + Business Intelligence
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What is the Role of Digital Marketing in Marketing Communications?
- December 17, 2018
- Posted by: Nmcuong.91
- Categories: Digital marketing, Strategy & Planning
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How to partner with data to create insightful stories
- December 16, 2017
- Posted by: Nmcuong.91
- Categories: Data Analytics + Business Intelligence, Digital marketing
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Did I learn how to set OKRs? No.
Did I find out what’s the difference between Os and KRs when you choose them? No.
Do I know how to align departments with non-trivial objectives? No.
Did I understand what to do when things go wrong? No.
Do I feel confident about doing OKRs now? No.
Am I inspired about OKRs more than I was when I started the book? No.
Did I at least heard about how to measure what matters? No.
Did I learn anything at all from this book?! Hm… I heard empty case studies where people, mostly Silicon Valley superstars, and sometimes just ex-Googlers share their fascination with OKRs. Then again, I mostly heard pitching of their latest or even old companies and achievements and how “they wouldn’t have done it without OKRs”. I guess what I’ve understood for myself is if so many people actually believe in it, I shouldn’t give up on OKRs just because of this book.
This book should have the title “OKR Cargo Cult: How to Create One”. I’m sure there’s more to the framework, just don’t try to see it in this book. It’s an endless stream of selling the 3 golden letters, without an attempt of sharing anything below the surface.